YES Fest: Art Direction for YES Prep’s Largest Community Event

YES Fest marked a milestone in YES Prep’s history, celebrating 25 years of transforming education in Houston. Held at Rice University Stadium, this flagship event brought together prospective and current families for a vibrant celebration of YES Prep’s impact on the community.

As the art director, I developed a creative vision that combined YES Prep’s brand colors with a playful, watercolor-inspired aesthetic. This style captured the event's energy while showcasing Houston’s unique character and the wide range of family-friendly activities featured at YES Fest.

The campaign achieved widespread visibility through a multi-channel marketing strategy, including:

• Television ads that reached broad audiences.

• Social media campaigns designed to engage and excite followers.

• The YES Prep website, which served as an informational hub for event details.

• Printed flyers were distributed citywide, increasing local awareness.

The result was a campaign that not only enhanced YES Prep’s brand awareness but also fostered meaningful community engagement.