The Education We Deserve Campaign: A Student Recruitment Initiative
In the summer of 2024, The Education We Deserve Campaign was developed to redefine YES Prep’s student recruitment efforts. After years of relying on an outside agency, it became clear that previous campaigns had strayed from the essence of our brand. This new campaign was an opportunity to reconnect with our roots and deliver a message that truly represented our mission.
The campaign's central theme, "An Education for Everyone," reflects the organization’s commitment to serving diverse communities across the Houston area.
As the art director, I crafted a visually engaging campaign that celebrated our bright brand colors and featured imagery of our diverse student population. This fresh approach was applied across multiple platforms, including:
Billboards strategically placed around Houston.
Social media ads designed for maximum digital engagement.
Print collateral for community outreach and events.
The result was a cohesive, vibrant campaign that resonated with our audience and reinforced YES Prep's dedication to accessible, high-quality education.
