Spark Your Career: YES Prep's Teacher Recruitment Campaign

One of the key initiatives for the YES Prep Marketing team is our annual teacher recruitment campaign, designed to attract exceptional educators to join our life-changing mission. In the summer of 2024, I led the art direction for the "Spark Your Career" campaign, creating cohesive and impactful print and digital marketing assets that brought this mission to life.

This campaign’s core message focused on empowering authentic leaders through extraordinary career opportunities. The visuals and messaging highlighted YES Prep's commitment to offering professional development, competitive compensation packages, and meaningful recognition for teachers who make a difference every day.