IMPACT Program Campaign: Supporting High-Achieving Students

The IMPACT Program is a prestigious initiative at YES Prep, dedicated to supporting top-performing students with a 3.4+ GPA. Since its inception in 2006, the program has provided exceptional access to elite colleges and universities across the U.S., while equipping graduates with the tools they need for academic success and college completion.

For the 2024-2025 IMPACT program campaign, I developed a refreshed design that balanced the core YES Prep brand identity with a distinct visual style. The campaign focused on engaging high school juniors, encouraging applications with a bold and modern look that highlighted the program’s exclusivity and life-changing opportunities.

This updated design was used across digital platforms, printed materials, and outreach campaigns, ensuring maximum visibility and appeal for prospective applicants.